An Introduction To Search Engine Marketing And SEO Services

There are so different criteria that search engines follow to determine a site’s rank for certain key or search words. One of these includes links to the site. The page rank of a site is directly related to the number of links it has. The more links you have pointed to your site, with some variation of the key phrase you want to rank high for, the better ranking in the SEO services Kolkata you will receive.

One way links and search engine rankings have a great cause and effect relationship – here comes the role of search engine marketing . Think of it as a business referral system. The business with the more referrals is most popular and hence, search engines rank them higher. The reason behind it, as many put it, is that the more links you have, higher are the chances of a visitor coming to your site through these links.
Again, the search engines send out spiders to the links they find in the directory pages. This will bring the search engine spiders to your site and will get your site pages added to the search engines indexes automatically.
Directories are human-edited search properties. Because the sites in a Directory are reviewed by people and compiled by subject category, they are considered a relevant, focused and topic specific source of credible information.
A debate over quality in directories and databases continues, as search engines use ODP’s content without real integration, and some experiment using clustering. There have been many attempts to make directory development easier, whether using a “links for all” type link submission site using a script, or any number of available PHP portals and programs. Recently, social software techniques have spawned new efforts of categorization, with Amazon.com adding tagging to their product pages
If you are a webmaster looking to market your site on the internet you would like to project your site and stay ahead of the competition through internet marketing services .
Most web users find what they want on the internet, through search engines. So, if you own a website, the important factor is to rank high in the major search engines and stay ahead of the millions of other sites providing similar service as yours. If you wish to develop a thriving on site business, then you should determine how you are going to achieve popularity on the web and attract quality visits.
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